You might be asking yourself why we keep talking about branding this week? Well, it completely and totally matters, because not only is it what makes a memorable impression on consumers but it allows your clients to know what to expect from you and your business. It’s your online voice and it’s also how you are perceived without needing to say anything.
It is a way of distinguishing yourself from your competitors and to clarify what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services.
There are many areas that are used to develop a brand including advertising, social media, customer service, promotional merchandise, reputation, and logo. All of these elements work together to create one unique and attention-grabbing professional image.
Why strong branding is so important?
Branding is absolutely critical to a business because of the overall impact it makes on your business. Branding can change how people perceive your brand, it can drive new business and increase brand awareness.
Your brand will get recognised
A professional logo design should be powerful and easily memorable, making an impression at first glance. The logo is the most important element of branding, especially where this factor is concerned, as it is essentially the face of the company.
The most important reason branding is important to a business is because it is how a company gets recognition and becomes known to the consumers.
Your brand will increase your businesses value
Branding is important when trying to generate future business, and a strongly established brand can increase a companies value by giving the company more leverage in the industry. This makes it a more appealing investment opportunity because of it’s firmly established place in the marketplace.
Your brand will generate new customers
Once a brand has been well-established, word of mouth will be the company’s best and most effective advertising technique.
A good brand will have no trouble getting referral business. Strong branding generally means there is a positive impression of the company amongst clients, and they are likely to do business with you because of the familiarity and assumed dependability of using a name they can trust.
Your brand will make customers and employees proud
When an employee works for a strongly branded company and truly believes in what the brand stands for, they will be more satisfied with their work and have a higher level of pride in the job that they do.
Working for a brand that is reputable and held in high regard amongst the public makes working for that company more enjoyable and fulfilling. Having a branded office, which can often help employees feel more satisfied, and with a sense of belonging to the company, can be achieved through using promotional accessories and merchandise.
Your brand will support your social media presence
Social media is another component to branding, and digital strategies will directly reflect the brand and its desired portrayal. Digital marketing and advertising techniques such as the use of social media make it easy to create a cohesive and appealing message that plays well into your branding goals.
Your brand creates trust
Being properly branded gives the impression of being industry experts and makes the public feel as though they can trust your company, the products and services it offers and the way it handles its business.
A professional appearance and well-strategised branding will help the company build trust with consumers, potential clients and customers. People are more likely to do business with a company that has a polished and professional portrayal.