Why strong branding is important to your business

Closer Consultancy | Branding Agency | London + Liverpool

You might be asking yourself why we keep talking about branding this week? Well, it completely and totally matters, because not only is it what makes a memorable impression on consumers but it allows your clients to know what to expect from you and your business. It’s your online voice and it’s also how you are perceived without needing to say anything.

It is a way of distinguishing yourself from your competitors and to clarify what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.

Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services.

There are many areas that are used to develop a brand including advertising, social media, customer service, promotional merchandise, reputation, and logo. All of these elements work together to create one unique and attention-grabbing professional image.

Why strong branding is so important?

Branding is absolutely critical to a business because of the overall impact it makes on your business. Branding can change how people perceive your brand, it can drive new business and increase brand awareness.

Your brand will get recognised

A professional logo design should be powerful and easily memorable, making an impression at first glance. The logo is the most important element of branding, especially where this factor is concerned, as it is essentially the face of the company.

The most important reason branding is important to a business is because it is how a company gets recognition and becomes known to the consumers.

Your brand will increase your businesses value

Branding is important when trying to generate future business, and a strongly established brand can increase a companies value by giving the company more leverage in the industry. This makes it a more appealing investment opportunity because of it’s firmly established place in the marketplace.

Your brand will generate new customers

Once a brand has been well-established, word of mouth will be the company’s best and most effective advertising technique.

A good brand will have no trouble getting referral business. Strong branding generally means there is a positive impression of the company amongst clients, and they are likely to do business with you because of the familiarity and assumed dependability of using a name they can trust.

Your brand will make customers and employees proud

When an employee works for a strongly branded company and truly believes in what the brand stands for, they will be more satisfied with their work and have a higher level of pride in the job that they do.

Working for a brand that is reputable and held in high regard amongst the public makes working for that company more enjoyable and fulfilling. Having a branded office, which can often help employees feel more satisfied, and with a sense of belonging to the company, can be achieved through using promotional accessories and merchandise.

Your brand will support your social media presence

Social media is another component to branding, and digital strategies will directly reflect the brand and its desired portrayal. Digital marketing and advertising techniques such as the use of social media make it easy to create a cohesive and appealing message that plays well into your branding goals.

Your brand creates trust

Being properly branded gives the impression of being industry experts and makes the public feel as though they can trust your company, the products and services it offers and the way it handles its business.

A professional appearance and well-strategised branding will help the company build trust with consumers, potential clients and customers. People are more likely to do business with a company that has a polished and professional portrayal.

Closer Consultancy offers consultancy services that include complete branding design. We have experience bringing corporate brands to life, across different sectors such as real estate, engineering, and investment. We are a business development consultancy agency in Liverpool and London.

Succeed with business strategy consulting

SUCCEED WITH BUSINESS STRATEGY CONSULTING | Closer Consultancy | London + Liverpool

In our new and evolving Covid-19 world, businesses will have to change the way they think and act. What worked in the past won’t necessarily help you in the future. There’s been a radical seismic shift. Those who quickly adapt to the changes will survive and thrive. Those who naively act as if everything’s the same will be lost.

Business strategy consulting services can help organisations make a fresh start if they’re struggling, chart a course for success if they’re a startup or grow to new heights if they’re doing well and looking to grow intelligently. This type of service has become more important for a number of businesses in the wake of Covid-19 that forced many businesses to cut costs drastically just to stay afloat.

Investing in business advisory consulting may seem counter intuitive for a business trying to keep costs down, but the return on the investment can be substantial and long lasting, and more than worth the initial expenditure in the end. If you own or manage a brand and are looking for new ways to expand and thrive, a consultant may be the best qualified to help you turn things around.

A consultant can help identify key strategies

Organisations of all varieties are looking for new strategies that benefit their bottom line these days. For corporate businesses, there is also the issue of how to keep costs down without negatively impacting the brand name or reputation of the company, or hindering growth.

A business strategy consultancy can help to identify time-tested strategies that help a business grow and thrive by not only cutting costs, but making the most of their resources and making smarter business decisions based on a careful analysis of all the available data. The wrong action plan can cost exponentially more time and money than it would cost to simply hire a consultant. Hiring a consultant is easy and straightforward, they could be on a monthly retainer contract that may cover different areas of expertise such as a creative retainer or a marketing consultant retainer agreement.

Business consultants offer a wide range of services

Every brand has different needs and goals, and different motivations and considerations that spurred them to contact a consultancy in the first place. A reputable, trustworthy agency should be able to provide a wide range of business advisory services, so they can tailor each client’s service package to their unique situation and budget.

In the current economic environment, it is important that businesses find ways to stand out, whether that be through their brand aesthetic or tightening their operations to keep expenses low. As many businesses struggle to stay ahead of the competition, the day-to-day operations of the business are more than enough to keep management busy, especially in smaller businesses where owners or managers wear many hats. Choosing to use an experienced consultant may allow businesses the ability to grow, rather than simply attempting to survive.

Business strategy consulting

Whatever challenges your brand is facing, and whatever industry you’re in, an experienced consultant should be able to help you become more lean, nimble and responsive to changes in the market, creating a startup pitch deck is an example of the kind of support that returns tenfold in comparison to investment. Streamlining your business operations can save your company time, money and resources so you can continue to grow and thrive.

Marketing and sales

If you don’t have the in-house resources to manage your marketing and sales projects effectively, you could quickly lose your segment of the market to the competition. Business strategy consulting services can inject a fresh perspective and brand aesthetic to keep your marketing and sales efforts on the cutting edge.

Consultants also provide a significant amount of value for a brand. They can help to develop strategies for growth or manage projects. Since consultants are not committed to a single business, they bring experience from a variety of companies and industries, which allows them to offer creative solutions and enables “out of the box” thinking. They can provide an objective viewpoint, which allows for more diverse ideas than could be provided solely by employees within the organisation. A consultant may have a higher level of business expertise than the average employee and can provide unique solutions for businesses. Companies may want to consider the advantages of the level of expertise that can be brought by a consultant, as well as how they could benefit from having an established strategic plan.

For many companies, the flexibility provided by an outside consultant can be the most cost-effective and valuable option for a brands development and revenue growth.

Benefits of using a consultant

  • No taxes, benefits or human resource issues
  • Contract work is scalable
  • Easy to terminate when no longer needed
  • Independent advice
  • Diversity of ideas from other experiences
  • Flexible retainer contract that can be reviewed regularly (monthly/rolling contract) on agreement
  • Usually a higher level business professional than may be hired

To succeed in our new environment, brands must set themselves apart, hyper-focus your sights on your goals and go after them with everything you’ve got.

Layoffs, corporate restructuring, takeovers, re-organisations, relocating jobs to lower-cost cities and foreign countries will be common place. To adopt, you should be fluid, open-minded and always on the lookout for a way to do things better.