Closer Consultancy X Liverpool City Region

Closer Consultancy X Liverpool City Region

At the beginning of last year it was predicted that 2020 was to bring huge expansion, hundreds of jobs and big investment to Liverpool City Region’s tech sector. However due to COVID-19 many of us are questioning what the future has in store, and what the rest of 2021 is going to bring.

We launched Closer Consultancy in Liverpool during the 2020 lockdown, we recognised a need for a business development and sales consultancy that would disrupt the traditional model and offer business owners a one-stop-shop for brand elevation and new business generation. Being based in Liverpool was a major plus.

Liverpool is now in the top ten places in the UK for tech startup businesses, according to research from the Centre for Entrepreneurs. The increase comes despite uncertainty caused by Brexit and the General Election in December 2019. Entrepreneurs are still coming up with new ideas and being as ambitious as ever.

Closer Consultancy specialises in business development strategies, and bespoke one-on-one business consultancy. We equip individuals and businesses with the tools needed for ROI with growth. Being based in Liverpool as the region has moved into a new era of innovation in the sectors of medtech, edtech, and even media. It’s an exciting time to be in this city and to witness that growth as the months move on through the next year.

Having seen small, tech-oriented businesses play a pivotal role in development of areas like the Baltic Triangle, and the Knowledge Quarter, environments will continue to be created where creativity can flourish.

With the rate of expansion having a significant focus on skills, Liverpool City Region’s tech scene will become a lucrative market for opportunities in 2021. Liverpool is generally bucking the trend of the tech skills shortage, with talent being cited in the report as a key benefit for businesses being based in the Liverpool City region.

A strong pipeline of talent coming out of local colleges and universities, coupled with a thriving and exciting city lifestyle, has been a major attraction for startups and businesses to launch in the city.

The Manchester-Liverpool region has been ranked among the top 10 in a report scoring the world’s emerging start-up ecosystems. The North West region came 9th in the 2020 Global Startup Ecosystem Report by Startup Genome.

The report assessed 270 systems around the world on the performance of start-ups, access to early stage funding, the ability to scale up and the talent locally available.

The cities ranked 5th among emerging ecosystems in Europe, and second in the UK, behind London.

We have a huge amount of ambitious businesses in the Liverpool City Region, and this shows investors outside of the region that there is massive potential here. Investors are paying attention to what’s coming out of Liverpool, and in 2021 we’ll see our local businesses picking up where we left off!

The coronavirus has been a testing time for everyone in the Liverpool City Region and, in particular, its businesses.

We welcome any local organisations who need one-to-one strategy advice or support on how to pivot successfully. To get in touch: and lets see how we can help your business during this time.

5 steps to making digital transformation a business reality

digital transformation a business reality | Blog | Closer Consultancy | Liverpool + London

According to research conducted by North Highland, 84% of company leaders think digital innovation is important to their business today while 86% think it’s important to their future.

However only one quarter feel like they are leading their industry when it comes to digital strategy. Prior to COVID-19 two-thirds of C-suite executives say their enterprises have a weak digital-physical strategy or no digital-physical strategy at all.

Despite the critical role of digital, many businesses are clearly still struggling with how to move forward. This is likely because there is a lack of meaningful “how to” guides that show the step-by-step process of making digital work in practice.

This is especially relevant because, unfortunately, when an organisation falls behind the digital curve, it’s often C-suite leaders who take the blame. Digital transformation is the process all companies must go through to operate effectively in today’s rapidly changing environment.

Digital transformation isn’t about the individual channel customers can use to interact with a brand. At its core, a digital organisation is simply an organisation that is eager to rise to new technological challenges.

Customers deserve a consistent brand experience in-store and online, which means there must be one version of the truth across all platforms.

Forrester Research found that companies that made customer-centric investments saw increased efficiencies from simplifying processes, and empowering customers.

Companies know that they need to head in this direction, but many get hung up along the way. How can they identify and overcome the barriers to becoming digital?

Here are five steps to follow to make digital transformation a reality:

  1. Assess the market
  2. Before you can begin your digital transformation, you must start by honestly assessing where your organisation falls on the digital maturity curve. To spur change within your organisation, do some scenario planning. Consider how you could interact with your customers in a world without digital boundaries. Then, consider what your business could look like if you did nothing and your competitors took action to engage customers through digital.

  3. Map the customer journey
  4. Digital transformation starts with the customer. The first (and perhaps most important) action you should take is to define who your customers are and where they’re engaging with you.

    Once you’re confident you’re pursuing the correct customer base, you need to map the entire customer journey. Don’t forget about customer touch-points that occur before and after the sale. These can have an equal or even greater impact on the customer experience.

  5. Align your organisation
  6. To mould your company into an agile, fully digital organisation, you need to take a top-down approach to change. This means you must have someone in place to take ownership of the entire customer experience and a team to implement digital initiatives.

  7. Build an agile environment
  8. Once you’ve appointed a team to implement your company’s digital initiatives, you need to examine the culture and environment of your business. If you aren’t working toward becoming an agile organisation, your company isn’t going to be able to keep up with the rapid pace of digital.

    Working to become more agile isn’t all something that can be achieved overnight; it’s a cultural and philosophical change that involves focusing on your customer, having the correct frameworks to implement new initiatives quickly, and building a culture that enables innovation.

  9. Remove barriers to digital transformation
  10. People and technology are the two primary components of digital transformation.

    Embracing new technology isn’t just a tick box exercise anymore – it’s an essential commitment that companies must make to survive and prosper in the coming years.

    Digital transformation isn’t about the individual channels that customers can use to interact with a brand, and it isn’t about big data, social media or the mobile revolution.

    But more than anything, it’s an organisation that’s adopted a change mindset and empowered its employees to put the customer experience at the heart of everything it does.

To discuss your digital transformation journey, email:

Remote working is here to stay, so outsource your marketing

Outsource your Digital Marketing | Closer Consultancy | Digital Consulting Agency | Liverpool + London

Transitioning out of the pandemic will be hard, and as a small business owner I can completely understand the struggles a lot of people are going through right now. Many are considering how to streamline their businesses and how to keep their overheads as low as possible as we ride out Lockdown 2.0.

Outsourcing and working with consultancies like Closer Consultancy may just be the most viable choice for companies hoping to get through this period and pivot their strategies to remain competitive and profitable  in our new working environment.

Now that employees have tasted the flexibility of not having to commute, there’s no going back to the “35 hours – stuck in a chair in the corner” lifestyle for most professionals in competitive fields, if you decide you require them to all return to your office daily, and one of your competitors continued to allow remote working, you would simply lose your top talent. Who wouldn’t take that second option!

We will now start to see that this is an expectation or requirement and there’s a market-force applied. Individual companies are not going to be able to opt out and say their employees have to come into the office.

I envision employees using the company’s offices for collaboration and meetings, then staying home on days that are made up of solo work. There is a lot of planning to do to make sure employees can be their most productive in our new reality.

Outsourcing your marketing makes sense

Whether you’re a large enterprise, a startup or a small business, having an established and effective marketing process is pivotal to your growth and success – now more than ever. For this reason, many organisations look to outsource their marketing to external agencies such as Closer Consultancy.

Outsourced marketing is exactly as it sounds: it is the process of handing your marketing activity over to a third-party. Outsourced marketing can be used in conjunction with your in-house marketing efforts, or it can completely replace the need for an in-house marketing team.

Depending on the services provided by the company that you outsource to, you can elect to outsource some or all your marketing activity. This may include:

  • Content strategy
  • Marketing strategy
  • Social media marketing
  • Website design and development
  • Content creation
  • Email marketing
  • Search Engine Optimisation
  • Graphic design and branding
  • Google Ads and Pay Per Click

A good marketing agency will generally compile a strategy before they start any marketing activity on your behalf. They will work to understand your business goals and assess your current marketing activity, before creating a strategy that will help you meet your goals.

Outsourced marketing agencies will then implement the planned activity and measure and report on the results – adapting the strategy as and when needed.

Who is outsourced marketing for?

Outsourced marketing is useful for any business that needs help in shaping and/or executing strategic marketing tactics that help them connect with their target audience in a meaningful way. This process takes time, skill and experience – which may well be lacking in your company, particularly if you’re new. In this case, outsourcing to marketing experts could be exactly what your business needs.

Outsourcing could also be beneficial for your business if:

    • You’re planning for growth

Outsourced marketing is super useful for any businesses looking to grow, because it offers more flexibility and scalability than is sometimes possible with an internal marketing team.

    • You’re lacking the marketing expertise

Many companies don’t have the data-driven expertise in-house that is needed for effective marketing. If your business doesn’t have internal staff with the time or experience to manage your marketing efforts, then outsourcing could be a cost-effective alternative to recruiting.

    • You want measurable ROI

When marketing is run on an ad-hoc basis, it can be hard to keep track of spend and return on investment (ROI). Outsourcing makes it much easier to manage costs and the return on your marketing investment.

    • You need help with specific aspects of marketing

Outsourcing doesn’t need to be all or nothing. You may already have some internal resources but believe that there are other elements – such as design – that it would be more effective to outsource.

    • You’re not getting the results

Perhaps you’re not getting the results you want from your current marketing campaigns? With a marketing agency, you’ll get a full team of marketing professionals at your disposal – which means you’ll have access to a broader skillset. Not only will this give you a fresh perspective, it’ll also provide you with a clear strategy that should get the desired results. If you’re already losing ground with your current marketing efforts, you have nothing to lose and everything to gain by trying out an agency.

Four key benefits of outsourcing your marketing

Alongside addressing the various pain points listed above, outsourced marketing brings a multitude of additional business benefits.

Let’s look at some of them now:

    1. Save time and resources

When deadlines are tight or workloads are full, it can be tempting to neglect or rush your marketing efforts. And, if you’re falling behind on deadlines, you won’t have time to stay ahead of the curve – which is vital because marketing is always changing, and the most successful marketing campaigns are those that stay ahead of major trends.

What’s more, if you’re launching a brand new marketing strategy, it can take a long time for your entire team to be comfortable and familiar with processes and expectations. Time spent training staff could lead to missed opportunities in securing sales or leads.

Through outsourcing your marketing, your business can re-allocate internal resources where they are most needed and effective, whilst leaving your agency to take care of your marketing needs. A marketing agency will do all the leg work and ensure that you are up-to-date with the best strategies of the moment.

    1. Gain a fresh perspective

If the same team of people have been doing the same things the same way for some time, it can be hard to make a change. Whilst new hires regularly bring fresh perspectives with them, it can be all too easy for them to adopt the habits or mindsets of the existing team.

By outsourcing your marketing, you will avoid these issues entirely. Your marketing agency will be unaffected by stagnant methods, office politics or bad habits. Your marketing agency will see things differently, so that your company can do things differently.

    1. Access latest technology

A common issue amongst marketing departments is a lack of resources – particularly with the latest technology. Alternatively, your marketing team may be working with a combination of incompatible marketing technology tools – which comes with its own set of problems.

Not only is it expensive to invest in new technology for your employees, it’s also a minefield. With so many options to choose from, it’s difficult to know which would be the most effective for your specific needs. Having a specialised marketing partner means you can automatically benefit from their tools and guidance.

    1. Guaranteed return on investment

Whatever marketing strategy you go with, the ROI needs to be worthwhile and measurable. Even the most competent internal team can lead to an ROI that doesn’t quite justify the hours spent.

In hiring a marketing agency, however, you can rest-assured that you’re investing your funds properly. Marketing agencies tend to define success with ROI and are often held to very high standards when it comes to proving that they are delivering. As the cost of outsourced marketing is largely linked to results, projects won‘t go unfinished if an employee is absent.

Outsourcing your digital marketing to Closer Consultancy will also provide your business with measurable results that can be tracked through ongoing campaigns. This level of insight is vital in continuing to improve your marketing efforts.

To find out more get in touch via:

Digital marketing will transform business in 2021

Digital Marketing in 2021 | Digital Consulting Agency | Liverpool

COVID-19 made what was once optional into a mandatory part of business strategy. 2021 is the year, the majority of businesses will invest in having a full-fledged digital presence and digital engagement will become the number one driver of customer value in 2021.

According to Smart Insights, 45% of companies don’t have a clearly defined digital marketing strategy; and 17% of companies have a digital marketing strategy in place, but it’s separate from their overall marketing plan.

This means 62% of companies are unprepared for the digital revolution. They don’t have the strategy, tactics, or tools they need to market their business well.

Cloud-first strategies will dominate digital growth

Every new digital division will embrace innovation through ecosystems, and we expect a further 50% of enterprises to make cloud-centric transformation a priority, moving business-critical operational apps and all experience apps into the cloud.

“Buy” buttons will be everywhere

2021 will be a year in which businesses will toss a variety of sales channels at the wall to see which ones stick. “It won’t just be a decision between Shopify versus custom-coding a headless commerce solution – or Facebook Shops versus Amazon Business. It will be about experimenting with all these channels to build new types of direct customer relationships

Digital operations platforms (DOP), which combine back-office business tools into a single product, were hot in 2020, and they’ll continue to grow as a replacement for legacy enterprise resource planning (ERP) software. Greater DOP adoption will push vendors to differentiate their products, which is a good thing for their clients.

New DOP offerings will become AI-based and ecosystem-oriented, tailored to industry and even micro-vertical use cases and requirements. The payoff is digital bedrock for operations and insights – and surfacing the competitive core of your business to new products and experiences.

Outcomes-based pricing will grow for digital transformation services

Businesses looking to embrace digital business strategies will be looking to lots of outside vendors, according to Forrester, 50% of new transformation services contracts will include a pay structure based on meeting particular outcomes.

Why your business needs a digital marketing strategy

Your digital marketing strategy gives your business direction. With a plan in place, you’ll have the information you need to help your business grow consistently. Your digital marketing strategy should:

  • Define your businesses short and long term goals
  • Understand who your target customer is
  • Show you how to get in front of your customers
  • Outline what you need to attract your customers attention
  • Create a plan to hold customer attention
  • Regularly analyse and improve marketing performance

The more time you spend thinking about your goals, getting to know your audience and planning how you’ll approach your digital marketing, the more likely you are to achieve success.

To be successful, your digital marketing strategy should focus on these areas:

  • Setting goals and key performance indicators (KPIs)
  • Understanding and being specific about who your audience is
  • Creating and implementing your digital marketing strategy
  • Auditing and constantly improving marketing campaigns

You’ll want to break each of these areas down in enough detail so you (and your team) can work with each of these areas properly.

Working with a consultancy or agency that understands how to get this done can be the best thing you can do to transform your business in 2021.

It’ll be tough to focus on lots of metrics at once. Instead, you’ll want to focus your attention on a small number of really meaningful KPIs and metrics.

Some common examples are:

  • Unique visitors per day/month
  • Pages per visit
  • New leads per day/month
  • Marketing qualified leads (MQLs)
  • Conversion rates
  • Churn/attrition rate
  • Cost per conversion
  • Conversion rate per keyword
  • ROI per content
  • Click-through-rate on paid advertising

If you’re not sure which KPIs you should focus on, start with the common KPIs and metrics that have a direct impact on your business. These are typically metrics that focus on traffic, conversions, and optimisation.

Closer Consultancy can break each of these areas down in enough detail so you and your team can focus on running your business. We have the information, tools, and resources you need to create and master your digital marketing strategy plan.

We will be responsible for creating and implementing your strategy. We can monitor and report the KPIs and metrics that measure the success of your campaign using the tools and resources you’ll need to implement and improve your campaign performance.

Almost half of businesses don’t have a clearly defined digital marketing strategy in place. So don’t worry yet, most businesses are unprepared right now!

Get in touch with us today to find out about our digital marketing services and our retainer packages to keep you ahead of your competition.

For a strategy call or if you have any questions, email Naima at