Succeed with business strategy consulting

SUCCEED WITH BUSINESS STRATEGY CONSULTING | Closer Consultancy | London + Liverpool

In our new and evolving Covid-19 world, businesses will have to change the way they think and act. What worked in the past won’t necessarily help you in the future. There’s been a radical seismic shift. Those who quickly adapt to the changes will survive and thrive. Those who naively act as if everything’s the same will be lost.

Business strategy consulting services can help organisations make a fresh start if they’re struggling, chart a course for success if they’re a startup or grow to new heights if they’re doing well and looking to grow intelligently. This type of service has become more important for a number of businesses in the wake of Covid-19 that forced many businesses to cut costs drastically just to stay afloat.

Investing in business advisory consulting may seem counter intuitive for a business trying to keep costs down, but the return on the investment can be substantial and long lasting, and more than worth the initial expenditure in the end. If you own or manage a brand and are looking for new ways to expand and thrive, a consultant may be the best qualified to help you turn things around.

A consultant can help identify key strategies

Organisations of all varieties are looking for new strategies that benefit their bottom line these days. For corporate businesses, there is also the issue of how to keep costs down without negatively impacting the brand name or reputation of the company, or hindering growth.

A business strategy consultancy can help to identify time-tested strategies that help a business grow and thrive by not only cutting costs, but making the most of their resources and making smarter business decisions based on a careful analysis of all the available data. The wrong action plan can cost exponentially more time and money than it would cost to simply hire a consultant. Hiring a consultant is easy and straightforward, they could be on a monthly retainer contract that may cover different areas of expertise such as a creative retainer or a marketing consultant retainer agreement.

Business consultants offer a wide range of services

Every brand has different needs and goals, and different motivations and considerations that spurred them to contact a consultancy in the first place. A reputable, trustworthy agency should be able to provide a wide range of business advisory services, so they can tailor each client’s service package to their unique situation and budget.

In the current economic environment, it is important that businesses find ways to stand out, whether that be through their brand aesthetic or tightening their operations to keep expenses low. As many businesses struggle to stay ahead of the competition, the day-to-day operations of the business are more than enough to keep management busy, especially in smaller businesses where owners or managers wear many hats. Choosing to use an experienced consultant may allow businesses the ability to grow, rather than simply attempting to survive.

Business strategy consulting

Whatever challenges your brand is facing, and whatever industry you’re in, an experienced consultant should be able to help you become more lean, nimble and responsive to changes in the market, creating a startup pitch deck is an example of the kind of support that returns tenfold in comparison to investment. Streamlining your business operations can save your company time, money and resources so you can continue to grow and thrive.

Marketing and sales

If you don’t have the in-house resources to manage your marketing and sales projects effectively, you could quickly lose your segment of the market to the competition. Business strategy consulting services can inject a fresh perspective and brand aesthetic to keep your marketing and sales efforts on the cutting edge.

Consultants also provide a significant amount of value for a brand. They can help to develop strategies for growth or manage projects. Since consultants are not committed to a single business, they bring experience from a variety of companies and industries, which allows them to offer creative solutions and enables “out of the box” thinking. They can provide an objective viewpoint, which allows for more diverse ideas than could be provided solely by employees within the organisation. A consultant may have a higher level of business expertise than the average employee and can provide unique solutions for businesses. Companies may want to consider the advantages of the level of expertise that can be brought by a consultant, as well as how they could benefit from having an established strategic plan.

For many companies, the flexibility provided by an outside consultant can be the most cost-effective and valuable option for a brands development and revenue growth.

Benefits of using a consultant

  • No taxes, benefits or human resource issues
  • Contract work is scalable
  • Easy to terminate when no longer needed
  • Independent advice
  • Diversity of ideas from other experiences
  • Flexible retainer contract that can be reviewed regularly (monthly/rolling contract) on agreement
  • Usually a higher level business professional than may be hired

To succeed in our new environment, brands must set themselves apart, hyper-focus your sights on your goals and go after them with everything you’ve got.

Layoffs, corporate restructuring, takeovers, re-organisations, relocating jobs to lower-cost cities and foreign countries will be common place. To adopt, you should be fluid, open-minded and always on the lookout for a way to do things better.

Complimentary breakthrough strategy sessions

Complimentary breakthrough strategy sessions | Closer Consultancy | London

We’ve opened up sessions during October to book in some complimentary breakthrough strategy sessions:

15th + 16th October

22 + 23rd October

29th + 30th October

During the session, we will discover the exact steps you need to take in order to generate consistent sales.

Where did September go?

Restrictions are being tightened up again and I fear we are about to enter a VERY difficult period – made even more challenging by the onset of winter here in the UK.

However, there will be winners through all of this and I am convinced that the single most important key to that success is MINDSET.

Picture yourself and where you are in your business, career and life. Now picture the person who has similar raw talent and ability to you but is at a different level.

Their achievements leave you in awe and if you were living their life you’d really feel like you had made it. Now investigate the difference. Dig really deep into the gap between you and them and work out why it’s there.

You might point to differing circumstances. Maybe you think you have more commitments, fewer contacts, or just less luck. Maybe you think they just happened upon the right place at the right time. They probably know the right people too.

You have exactly the same number of hours in your day. If you really wanted to, you could turn any disadvantage into something that makes you unique. It could form part of your success story.

I’ve referred to making money but read whatever measure of success you are optimising for. A lifestyle, a certain achievement, a change in the world or another level in your career or life.

There is always a way of solving a problem if you think creatively enough.

Now is the time to talk to your customers. Talk about successes. Talk about failures. And serve your customers the most value possible.

Through COVID I have been working with businesses, who have had huge commitments, obligations, setbacks and bad luck. They chose to push on in spite of those things, not use them as reasons not to.

Super-successful performers are constantly trying to better themselves to reach a higher level. Explaining it all away; pointing to chance or luck-completely misses the opportunity to take inspiration and learn.

There are people out there with the same abilities as you, running flourishing businesses throughout COVID. Find out what’s in the gap and take the steps to close it!

To book your strategy session, get in touch with Naima at naima@closerconsultancy.com

The importance of online presence for business

The importance of online presence for business | Closer Consultancy

The importance of online presence for your business goes far beyond setting up a website that contains the name of your company and contact details. It involves creating a digital platform for your business where people can find useful information and interact with you through social media networks.

Digital Era

Digitalisation and the current times has made it totally necessary for people to rely on the internet to look for products and services that they need. Any online business that does not effectively have an online platform risks losing new lucrative opportunities.

24 Hour Availability

The internet is always available and can showcase your business 24/7. This enables your prospective customers to find your products and services at any time of the day and from any location in the world. If you run a retail business, your online store will be accessible on a 24 hour basis and customers can conveniently order your products whenever they need to. This is a key advantage over retail shopping where you have to wait until business hours.

Brand Building

A strong and memorable online image allows you to build your brand and gain the credibility that you need to attract more customers. Along with making your business readily accessible, an online presence gives your customers an easy way to find out more about what you have to offer.

Positive Image

Interacting with your customers and getting feedback from them through online reviews as well as regularly updating your online posts will create a positive image for your business. Personable experiences and interactions will turn your customers into loyal fans and into your promoters. This type of image increases the likelihood of prospective customers doing business with you and boosting your sales.

Larger Audience

Getting online gives you access to a much larger audience that includes people within your location and beyond. This exposes your online business to even more opportunities and gives you the chance to operate on an international level.

Positive Reviews

A credible business that values its customers can look forward to positive reviews that will result in customer loyalty and a broader customer base. Customers often use reviews to make their purchasing decision and it’s important to prioritise quality customer service.

Effective Marketing

Having an online presence makes it easier for you to market your business and sell your products. A professionally designed and informative website with well written content enables customers to make informed purchasing choices. Getting your business online provides a marketing platform that gives you a cost effective way to reach a wider audience.

Accessibility

It is essential for both small and large businesses to maximise on the benefits of having a strong online presence. Aspects such as dynamic search algorithms and social networks are influential in the process of making it easier for customers to locate different businesses online. A business that does not have an online presence is regarded as non-existent in 2020.

Customers get all information they need from Google and search engines are an unrivalled source of data. You can hire professionals who can help you establish an online presence based on their knowledge of factors ranging from the latest algorithms to search engine codes. Marketing your business online includes launching your website, SEO and strategic use of social media.